Has Blizzard become risk-averse?
It is only a question, but these days the company seems less like the brilliant, shirts-untucked, energetic skateboard bunch we all thought we knew, and more like Great Aunt Dorothy, tut-tutting about noisy children and concerned she is not getting enough fiber.
Yesterday Blizz announced that, after years of development to improve their battle.net social media vehicle, they now proudly present — wait for it — a Discord knockoff. It is still in beta, though, and only fully available in North America, but at last they have achieved the same technology other social media companies reached long ago. (This is after they tried — largely unsuccessfully — to tie WoW in with existing social media giants like Twitter and Facebook.)
There appears to be absolutely nothing innovative about the new battle.net. The feature they are touting the most is the “appear offline” button, a much-requested feature that in theory allows a user to effectively hide from their friends if they do not wish to be sociable while on line. Except it still does not work with WoW. From the blue post (emphasis mine):
Appearing offline will show you as offline to everyone in your Blizzard friends list. Once you have joined a game, the experience of appearing offline might be slightly different depending on which game you are playing. In the case of World of Warcraft, your guildmates will see your character come online and enter WoW’s in-game chat channels, and anyone who has you as a character-level friend will see you online on their friends list. Everyone outside of the same game as you will not see you online or playing any games.
Well, if you use battle.net, so much for trying to get a little “me” time by questing on your secret non-guilded character.
Which brings me to the other part of this post — yesterday’s Q&A with Game Director Hazzikostas. (Check out the MMO-C Cliff Notes and full video here.) Before I launch into my comments, though, I will say that Ion was being more honest with us than I can ever remember him being. I give him some props for that, even if the honesty was more of a “brutally honest” kind of thing. Anyway, with that, a few specific observations:
- We will soon get an account bound Argus-unlocked whistle. Once we do it on one character it will be unlocked for all. That may be coming in a few short days.
- Get ready to grind for-freaking-ever if you want to upgrade your stash of legendaries in the new patch. Yes, same horrible grind as from 940 to 970, because, according to that oracle of fun™, Ion Hazzikostas, it feels “odd” to just have them automatically upgraded. Yeah, wouldn’t want that…
- Also on legendaries, the tokens datamined in 7.3.2 will be available to players who have amassed every legendary for their entire class, not for their spec. To me, this is another huge piece of Blizz hypocrisy — they want every spec to feel “unique” and special, and they have gone to great lengths to turn each spec into its own mini-class, but when it comes to getting any perks from this change, forget it. Can’t have players not putting in their required monthly hours, can we?
- Dev team is not totally happy with Legion legendaries and tier set bonuses, and how those interact with class balance/tuning, but basically it is too hard to fix now. Same with some aspects of professions, class pruning of utility spells, and the clunky high numbers associated with AP. These are the topics where I thought Ion was being brutally honest with us. I respect the fact he admitted they painted themselves into a corner on these, that there were unintended consequences, and that they simply do not have the resources now to do any more than minor tweaks to make the situation less awful.
- RNG — it’s good, they like it, and it is here to stay so get used to it. (This is a bit too glib of me — Ion gave a pretty decent explanation of Blizz’s philosophy on RNG. It’s just that I think they are doing a much worse job of “managing” it than they think they are.)
- Argus technical design is such that flying is impossible there, and at least two world quest areas cannot be unlocked for an account, only per character. (Which means I will be spending as little time there as possible.)
- During the discussion on class utility, Ion reiterated the current Blizz philosophy that raid class composition should make a difference in boss fights. He tried to back away from a perception they believe raids should “bring the class not the player” but it was pretty clear they like the idea of certain classes making a difference in specific boss fights.
- He indicated that at some point they would be restoring some raid utilities to classes, that the significant pruning at the start of Legion may have been ill-advised. However he is not in favor of every class having a set of standard utilities so that classes are fungible, rather he wants every class to maintain a unique raid utility.
- I suppose this is an OK idea if and only if there are not favored and forgotten classes. Blizz does not have a great track record in this area.
- Also, this kind of thinking is a prime example of Blizz targeting development for elite players in Mythic raiding guilds, because they are the only ones with the luxury of picking and choosing their roster for given fights. The rest of us have to go with who we have, regardless of whether or not those classes give the team the best shot at killing the particular boss.
- Mythic+ is here to stay, and it will likely become more and more complex and elite. Blizz has discovered that this is where the esports money is for WoW and I fully expect Blizz to go all in on it. While this is not in and of itself bad, it seems likely that the activity will evolve to suit professional players and teams at the expense of it being a fun diversion for casual players.
As an aside, I thought one of the real highlights of the Q&A was when a newly-spiffed-up (and looking good!) Lore did a Ken Burns voiceover of one of the questions. I actually did laugh out loud, it was so well done. If you have a couple minutes, check it out, around timestamp 35:30 in the MMO-C video.
The Q&A had a lot of information in it, I thought, although for some of it you had to read between the lines. If I had to sum it up, I would say there were three main messages:
- Grinding is here to stay because it keeps the MAU metrics high, so suck it up.
- Blizz has moved beyond Legion and is not prepared to devote any more big resources to fixing it.
- Blizz will continue to develop the game with elite players as the target group.
This is what I mean when I say Blizz has become stodgy and unimaginative. They are sticking with proven formulae, obeying their corporate masters on bottom lines and resource allocation and target venues. (I mean, even Lore is looking downright corporate these days!) Yeah, sure, of course I want them to make money, but for crying out loud do they have to dump their original creative genius to do it? Were they really so hurt by WoD that they will no longer take any risks at all? What happened to the Blizz Dude that would have said, “Oops, my bad, man!” and laughed at himself but then shook it off and came back with even more intensity?
That Blizz got old and cautious and crotchety. It watches its diet now, and always wears slippers, and knows the value of staying regular.
Witnessing the slow decline of someone you love is never fun. Here’s your shawl, Auntie.