Today I am going to eat a little bit of crow. Blizz just announced they are rolling back the new loot rules they implemented a few weeks ago. Recall that, with the new leveling zones and processes introduced in Patch 7.3.5, there was a change that put personal loot automatically into effect for all leveling dungeons. What this meant was that anyone running old dungeons for transmog or mounts or recipes or whatever would only be able to get loot appropriate to their spec, for one player, as if they were running in an actual group.
You can see the problem — and probably many of you experienced it. It effectively drastically curtailed your chances of getting the transmog or legacy items you were looking for, and of course you could no longer run them on, say, your very powerful warlock and hope to get that cool transmog you wanted for your alt paladin. (Not to mention it put an even further dent into the amount of gold you could clear — whether by selling BoE transmoggables in the auction house or even by vendoring everything.)
Predictably, and justifiably in my opinion, there was a huge outcry over this. For years Blizz had allowed — nay, encouraged — players to use their most powerful characters to go back solo into old dungeons and rapidly romp through them for the express purpose of gathering all the mats and loot their bags could hold, and try for elusive mounts or pets. Some players have run the same dungeon for years looking for that one item their heart desires.
For Blizz to suddenly say, “Sorry, changed our minds” about this practice seemed especially capricious. Players vented in the forums, on Twitter, every venue they could think of.
And with today’s Blue post, it appears Blizz listened to these players and took action to remedy the problem.
I have frequently stated in this blog that I believe Blizz has stopped listening to the majority of its player base in favor of catering to the elite. This is where I eat the crow, because this latest move pretty clearly was in response to the 99%, not to the 1%. Fixing the problem they had created, in response to the protests of large numbers of casual and semi-casual players, was a move worthy of the old Blizz. Recognizing the importance of this activity to a large number of non-elite players heartened back to the roots of a game originally designed for millions of ordinary players.
Still, there is a cynical side of me that thinks maybe the Patch 7.3.5 move caused a downward blip in MAU. Almost certainly some players who used to spend hours roflstomping through old instances stopped doing so, because what was the point any more? I don’t know how many players this might have been, but Blizz has shown us that any decrease in the monthly active user metric, in any activity, causes them to take immediate remedial steps. (And yes, they almost certainly track MAU by activity, not just overall.)
But the end result was action taken for ordinary players. So yes, I am eating crow, but just one serving of it, not the whole damn bird. In this instance, Blizz did the right thing, and they did it relatively quickly and completely, without adverse impact to other parts of the game. Good job, Blizz, now maybe you could keep the trend going, think about giving alpha access to BfA to some regular non-special players?
*munch munch* Needs a little salt, don’t you think?