What do corporate goals mean for WoW?

We recently got the public Q4 2017 report from Activision Blizzard (ATVI), along with the investors’ conference call transcript. The actual report, unless you are a real accounting geek or investor, is pretty dry reading (okay, it is dead boring), but the conference call is often interesting because you can get some excellent ideas of … Continue reading What do corporate goals mean for WoW?

Is Legion the final make-or-break for WoW?

While I was on my short hiatus I played quite a bit of WoW and also read a lot of blogs and online articles I usually don't have time for. There included some scholarly research on various aspects of gaming (yes, indeed there is such research) as well as some economic outlook stuff for the gaming … Continue reading Is Legion the final make-or-break for WoW?