Reading financial report tea leaves

Friday I wrote about some of the ways Activision Blizzard’s big move into esports has impacted WoW over the last couple of expansions. Today I want to discuss a few other factors that can give us a glimpse into which way the game may be heading. On Feb 12 we will see ATVI’s report on … Continue reading Reading financial report tea leaves

What do corporate goals mean for WoW?

We recently got the public Q4 2017 report from Activision Blizzard (ATVI), along with the investors’ conference call transcript. The actual report, unless you are a real accounting geek or investor, is pretty dry reading (okay, it is dead boring), but the conference call is often interesting because you can get some excellent ideas of … Continue reading What do corporate goals mean for WoW?